The year was 2016 and Maria Grazia Chiuri took over the creative reins of Dior, signaling yet another brand shift. The budding romance resulted in the fashion equivalent of marriage, with Dior changing the bag’s name to “Lady Dior”-a nod to Princess Diana’s sophisticated style.
Lady dior bag series#
Princess Diana sported the beloved purse at a series of events including the 1996 Met Gala, where she matched the accessory with an equally fabulous navy slip dress. What followed can only be described as a love affair. Princess Diana’s fashion aptitude meant she adored the gift, so much so, that she purchased several other colorways before leaving Paris. Ferré showed a selection of contenders but none could beat the black quilted bag coined Chouchou (French for “the favorite”), which had been designed a year prior. Upon awaiting the arrival of Princess Diana in 1995, the First Lady of France (Bernadette Chirac), enlisted the help of Christian Dior’s creative director Gianfranco Ferré to find the right token of appreciation for the adored Princess. Sometimes, the perfect gift presents itself at the right time, and this how Lady Dior came to be.
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